The re-invention of Whistles

I don't know about you but until recently if you had said to me Whistles it conjured up a brand that the 'elder lady' would shop in. I thought cardigan two pieces and drab colours, i definitely would not have believed you if you had said that soon i would be wanting the whole of their new collection!
I actually can not get over the transformation that Whistles has underwent
It is like a completely different shop
And the reason for this dramatic change?
The ex brand director of Topshop Jane Shepherdson has Joined Whistles and brought along nearly all her Topshop team with her!
So basically Whistles has become this hybrid of high end quality mixed with the the high street of topshop designs
Jane has just transformed the whole brand
She has changed the whole design aesthetic and given it this luxe feel
I am in love with every piece from this collection
I think actually rather than it being reminiscent of Topshop i think this collection has got such a strong feel of Monki about it, the Swedish high street shop with the most covetable clothes that you can't seem to get anywhere in the UK.
I think though if i have to pick, the last outfit and the second outfit is my favourite as they are just perfect for summer time
If like me you wouldn't normally go near Whistles then i would urge you to give the website a look and you may be pleasantly surprised!
Check it out here and let me know if you are in love with this collection as much as i am?


She's Dressing Up said...

I love it all, especially the denim dress!

Claire said...

even the website is beaaautiful. x

kirstyb said...

oh yes totally in love - i have actually dragged everything on to my desk top so i can stare at it lol xoxoxoxxxxxxx

Jessica said...

i am in love with the whole collection as well !
it's perfect ♥

Sarah @ Pandora's Box said...

I love this collection! The patters are amazing!

xoxo said...

I wouldn't have ever looked at whistles before, but the line really is wonderful! it's a shame about the price tags, because there's a jacket that i absolutely love, but £250 is beyond me! i'll have to keep my eye on ebay for the next few months!